This is an exciting day for me. Today, we’re far enough along on the project for which I left Sun Microsystems and MySQL that we can at least announce that we exist. So today I’m proud to announce the existence of Empire Avenue Inc. You can head on over to our little introductory web page and see who all is involved. You can also add Empire Avenue to your Twitter and Facebook so that we can inform you when stuff is actually out there.

Okay, so that’s probably not that exciting for anyone else I suppose, after all, the key question on the mind of anyone reading this is quite likely, “sure you exist, but what the hell are you actually doing?”

Sorry, can’t tell you that just yet.

Not unless you are interested in us sending you a NDA and listening to us pitch to you for either money or a partnership

Here’s what I am going to reveal: We’ve managed to put together a really neat and incredibly talented team of individuals to take on the challenge of revolutionizing online advertising. We’re not just a bunch of technology geeks, but people with passion and a fair amount of experience over numerous technology, game and marketing fields.

Of course every entrepreneur thinks that they can change the world. I’m no different. But what I can definitely tell you after a month or more of working together with this team is that we are going to have a lot of fun challenging and disrupting the marketplace. Isn’t that what it’s all about?

So when are we going to reveal all?

The answer is something I learned from working at BioWare: When we are done; when we are happy with the quality of the product. Our goal is to launch something that is exciting, but polished, it would do no good to go into a beta when we’re not ready. Now for those that we approach in the near future about investment and/or partnerships, well they will hear all about it! We can’t wait to get this out into a beta for you. As you can probably tell I’m truly excited, not just for me, but for the entire team at Empire Avenue!

Follow us on Twitter and Facebook and we’ll reveal all to you as soon as we are able!